An Indian-born, London-based Visual Communication Designer with an alter ego of an Artist. I work between cultures, disciplines and media—specializing in typographically led visual identities, brand systems, and interaction-led spatial and new media design.
Shaped by migration and collective memory, I see design not just as function, but as a mirror—how we understand ourselves, each other, and the shifting world around us. In a global culture constantly evolving through movement and multiplicity, my practice blends strategic thinking with playful experimentation. I bring South Asian complexity and layered storytelling to the sometimes-too-neat world of design, flawed in the best way.
@ayushidoesdesign
ayushidoesesign@gmail.com
AYUSHI RAJPUT